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This week will see the integration of Microsoft’s and Amazon’s digital assistants, when it’s offered to users throughout the US.

First demonstrated earlier this year at Microsoft’s Build developer conference, the merge is now finally being rolled out across all devices across America.

Although the integration might be basic at the moment, it will allow each digital assistant to summon each other and access additional apps and services.

Cortana will be able to be called up from an Echo device, allowing it to access Windows/Office specific features for the very first time. Similarly, Windows 10 users will now be able to access a host of smart home integrations when linked with Alexa. They are about to join forces and offer their users twice the convenience.

It’s important to note that this is very much a testing period, where Microsoft and Amazon will seek feedback from users, working towards improving the integration before rolling it out to everybody.

Microsoft’s Jennifer Langston says:

“The goal is to have two integrated digital assistants who can carry out tasks across different dimensions of digital life. Engineers will use feedback from the public preview to deepen the collaboration between Cortana and Alexa.”

Once this merger has been successfully received, plans to extend its features can be put into place. Future features will include streaming music and alarms.

Could this merger bring Cortana into the future?

Microsoft originally promised to start integrating Cortana with technology such as speakers, cars, fridges, toasters and thermostats, but users have noted this hasn’t yet appeared on their radar.

Cortana has fallen behind both Alexa and Google Assistant, but could merging with Alexa improve and strengthen its future? We’re looking forward to seeing what this merger means for the future of Microsoft.

Keep your eyes peeled for when this merger becomes available in the UK, we’ll be sure to keep you updated. In the meantime, if you have any questions about linking your smart devices, get in touch and we’ll be happy to help you.