What is the most common internet activity in Britain?

Did you know that it was recorded in March 2017 that just under half (49.6%) of the world were using the internet?  That is a significant increase from 1995 where only 0.4% of the world were connected. In the UK, it is reported that 90% of households now have internet access, which is a big increase when you compare it to 2006 where only 56% of households had access.hands 545394 1920

With so many people using the internet at any given moment, what do you think is Britain’s most common form of direct online communication?

You are probably thinking it is social media, but you would be wrong. In a recent study by HANDD, it was revealed that a whopping 82% of adults state that they mainly use email to communicate with each other online.

On average, we send 269 billion emails per day. That is around 73 emails per head, meaning that sending emails is a pretty big part of everyday life. Emailing has been around for over 40 years and is essentially one of the oldest relics of the internet, but it just goes to show that its age has not yet surpassed its use. It is estimated that by the end of 2017 there will be 3.7 billion global email users, which is around 49.3% of the world’s population. Compare that to the 2.46 billion global social media users, it really hits home how much we prefer sending an email than any other form of communication.

What is the future of emails?

It is very unlikely that email will die a sudden death (not in the very near future at least). However, social networking is extremely popular with 16-24 year olds and could potentially overtake email as the next step forward in online communication. Social media communicating has risen from 45% in 2011 to 66% in just 6 years. This is likely because of advances in technology, as mobiles have quickly become a prominent part of our lives and social media apps are allowing us to tap into much more advanced, useful areas of communication, such as Snapchat Geofilters, FaceTime, Instagram stories, WhatsApp etc. However, it is unlikely that emails will be completely replaced anytime soon.

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