The use of cloud storage has grown in popularity each year for the past five years, and this year, it is set to be no different. Here’s why:

The cloud means universal accessnetwork-782707_1280

The cloud makes data easily accessible between staff members, it’s easy to update data, and it offers flexibility. When everything is stored in a single cloud that can be updated and made instantly accessible to all, employees can work from anywhere with an internet connection. Universal access.

The cloud means reduced business costs

Using the cloud means that companies don’t have to invest in expensive backup hardware, or hardware that allows users to update and share data in the same way. Cloud storage can also be easily increased to match the demands of the company, meaning that this trend has no limits.

Demand for the cloud is growing

90% of the world’s data has been created in the past two years. Rob Lamb, Cloud Business Director and CTO UK&I at Dell EMC, has said that the number of internet connected devices is increasing exponentially. As a result, customers can’t reasonably expect to store all of their data on an on-premise server or in a private cloud infrastructure. The more widely IoT (Internet of Things) technologies are adopted, the greater the need for low-cost cloud archive storage.

Cloud costs are reducing

Peter Grimmond, head of technology, EMEA at Veritas, says that enterprises will begin to make more extensive use of cloud storage for long-term data retention, including backup and archive data, as costs reduce further and technologies for optimising data storage mature.

Customer insights are deepening

In a recent survey, Dell EMC found that 48% of business leaders said moving to a cloud model would expand software development capabilities and enable faster innovation and deeper insights from data.

It comes as no surprise that with all of these benefits, more and more companies are turning to the cloud for easy, cost-effective and convenient data storage.